The Results

130.66%^ increase in enquiries after 12 months of redesign – 6.5 enquiries avg/month to 31 enquiries avg/month

70.24%^ Increase in organic visits via search engines (SEO)

104.76%^ Increase in conversion rate of the website visitors

The previous version of the website looked generic, cluttered and too information heavy for potential customers visiting the website. The Companies tagline “Controlling access to your premises. No-one knows the ins and outs better” needed changing to something more memorable.

By Implementing a modern visual design, coming up with the new tagline “We know how to make an entrance” and making it clear to a potential customer what they do and where they are. The design was developed to consider what a potential customer is looking for and bridging the gap to what the company has to offer.

With their previous “3D” logo design, a mix of a traditional font style inside of the badge and a common Montserrat font. This logo was in need of some modernisation and overhaul. It had to remain recognisable with a contemporary and distinct presence. It also needed to be easy to print on uniform, brochures and other branding.

Although subtle, the modernised font and flattening of the badge created a more distinct identity. This enabled the company to alter perception of their target customer, being perceived as more up to date, focused on security and allowing the brand and logo to sit more suitably across domestic and commercial markets without looking out of place in one context or the other.

Previous Online Reputation

4.3/5 – 28 Google Reviews

After analysing the online reputation, the company was struggling to translate the great work they do into customer feedback. Many businesses online reputation now rests on the google business profile. It is essential to connect the company culture to receiving feedback from customers.

Current Online Reputation

4.8/5 – 101 Google Reviews

We began by starting initiatives in the company to ask for customer feedback after every job completed – we inserted this process into the stage at which the final handover or payment is complete. This has three clear benefits: Increases trust and credibility with new potential clients (customers are more likely to go ahead when researching you online), Increases employee recognition and satisfaction, and also increases the customer satisfaction by enabling staff to be publicly accountable.

Professional Branding & Photography

Vehicle Singage

Group Photos

Product & Site Photography

Digital and Printed Graphics Design

Today Country Gates are one of the leading gate installation companies in the North West. When we began working on their website redesign and marketing, they were in need of some more enquiries, a rebrand and a more public representation of the great work they do. They continue to this day to generate more enquiries and more revenue than ever before. Their online reputation now truly represents the great work they do on a daily basis.